San Diego | June 17, 2025 – Tealium, the leading intelligent real-time data orchestration platform, is announcing CloudStream, a zero-copy segment builder and activation solution. With CloudStream, Tealium becomes the only platform enabling enterprises to seamlessly integrate real-time data collection, data cloud storage, and activation into one unified solution – going beyond traditional warehouse-only use cases to redefine customer data activation for the modern enterprise.

CloudStream transforms data clouds into seamless activation engines, eliminating the need for manual data loading or duplication. Bridging the gap between real-time edge data collection and instant customer engagement, CloudStream empowers organizations to activate data directly from their data clouds, unlocking new possibilities for flexibility, performance, and compliance.

“Tealium’s mission has always been to redefine how businesses harness the full potential of their data. With the launch of CloudStream, we’re delivering composable without the compromise, faster and more efficiently than ever before,” said Mike Anderson, CTO at Tealium. “CloudStream eliminates the barriers of redundant storage and manual processes, empowering enterprises to engage customers instantly and make smarter, data-driven decisions. With seamless integration across any data cloud platform, CloudStream sets a new standard for performance, compliance, and the future of data activation.”

Tealium CloudStream allows enterprises to retain the data cloud as the source of truth, while cutting campaign build time from weeks to minutes. With the addition of CloudStream, Tealium enables:

• Cloud-Native Activation: Instantly map warehouse tables and columns to Tealium’s attributes; define audience segments visually and activate customer data without writing SQL.
• Real-Time Data Collection & Engagement: Capture and enrich customer data at the edge using AI-driven processes, then store and activate it in the warehouse of choice for both batch and true real-time use cases, ensuring immediate insights and engagement opportunities.
• Unified Governance & Compliance: Centralize consent management and compliance in a single workflow, ensuring data privacy throughout the customer lifecycle.
• Identity Resolution: Maintain consistent customer identity across all touchpoints via Tealium’s extensive network of consent and identity management partners.
• Operational Efficiency: Instantly activate AI-enriched customer profiles with zero duplicate storage, using intelligent automation to eliminate vendor sprawl and reduce costs.

Tealium is the only platform that combines real-time data collection, warehouse-native activation, consented audience building, and data cloud orchestration all in one unified architecture.

While other reverse ETL technologies only address part of the personalization puzzle, Tealium enables brands to build, govern, and activate customer data across the full lifecycle.

For instance, Chris Andres, Managing Partner and Co-Founder at GTX Solutions, a Tealium partner, explains, “At GTX Solutions, we work with nearly every CDP on the market, and one theme is consistent: brands demand both real-time speed and warehouse-level depth. Tealium’s move to take ownership of the real-time data plane combined with seamless integration of warehouse-native power and zero-copy features represents a truly next-generation solution. It’s a best-of-both-worlds approach: powerful real-time data collection and activation combined with direct access to the full modeling and analytics capabilities of the cloud data warehouse. That’s a major step forward in the evolution of the CDP, enabling brands to embrace a truly unified strategy with a composable architecture that eliminates the traditional trade-offs between speed and depth.”

Tealium CloudStream will be available for Early Access in Q3 2025.

About Tealium 

Tealium helps companies collect, govern, and enrich their customer data in real-time to power AI initiatives and delight customers in the moments that matter. Tealium’s turnkey integration ecosystem supports more than 1,300 built-in connections from the world’s most prominent technology experts. Tealium’s solutions include a real-time customer data platform (CDP) with intelligent AI data streaming, tag management, and an API hub. Tealium’s data collection, management, and activation capabilities enable enterprises to accelerate operating performance, enhance customer experiences, drive better outcomes, and support global data compliance. More than 850 leading businesses globally trust Tealium to power their customer data strategies. For more information, visit www.tealium.com.  

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San Diego | May 14, 2025 –  Tealium, the leading intelligent real-time data streaming platform, today announced a partnership with Databricks, the data and AI company, to power the next generation of marketing intelligence and AI activation capabilities.

Tealium is now built on Databricks, enhancing the leading data and AI platform with advanced, real-time data collection and activation capabilities. The partnership enables a seamless data flow that empowers marketing teams to harness AI-driven insights and deliver personalized, privacy-compliant customer experiences at scale.

“We’re proud to join the Built on Databricks community and deepen our collaboration to support the world’s leading enterprises,” said Matthew Gray, Senior Vice President, Global Partnerships and Alliances at Tealium. “By building on Databricks’ platform, Tealium remains focused on delivering leading real-time customer data solutions trusted by highly regulated industries for secure, scalable, and privacy-first experiences. Our partnership ensures customers continue to benefit from cutting-edge innovation, real-time insights, and the highest standards of compliance and performance.”

By combining Tealium’s real-time data streaming capabilities with Databricks’ powerful analytics and AI platform, businesses have greater flexibility to support advertising and marketing strategies by leveraging real-time data, combined real-time and historical data, or purely historical data. Key benefits for marketers include:

• Real-time data activation for personalized customer journeys
• Enhanced audience segmentation powered by machine learning
• Unified customer profiles across all touchpoints
• Privacy-compliant data collection and governance
• Accelerated time-to-insight for marketing analytics
• Scalable processing of high-volume customer interactions

“We’re excited to partner with Tealium to empower marketers with real-time, AI-driven insights that drive truly personalized customer experiences,” said Dan Morris, GTM Leader, Marketing Solutions at Databricks. “By combining Tealium’s industry-leading data streaming capabilities with the Databricks Data Intelligence Platform, brands can unify and activate customer data securely and at scale-accelerating time-to-insight while ensuring privacy and compliance. Together, we’re helping businesses unlock the full potential of their data to deliver smarter, more agile marketing in today’s dynamic digital landscape.”

This joint solution supports modern enterprises in building a future-proof marketing stack that is responsive, intelligent, and built for agility in today’s fast-changing digital landscape. Supporting both Tealium’s EventStream and AudienceStream connectors, the Databricks-Tealium partnership allows brands to choose flexible implementation paths tailored to their business needs. This streaming capability makes it possible to generate actionable insights and power intelligent customer engagement in real time.

Learn more about why Databricks and Tealium are Better Together. 

About Tealium

Tealium helps companies collect, govern, and enrich their customer data in real-time to power AI initiatives and delight customers in the moments that matter. Tealium’s turnkey integration ecosystem supports more than 1,300 built-in connections from the world’s most prominent technology experts. Tealium’s solutions include a real-time customer data platform (CDP) with intelligent AI data streaming, tag management, and an API hub. Tealium’s data collection, management, and activation capabilities enable enterprises to accelerate operating performance, enhance customer experiences, drive better outcomes, and support global data compliance. More than 850 leading businesses globally trust Tealium to power their customer data strategies. For more information, visit www.tealium.com. 

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San Diego | April 23, 2025 – Tealium is helping brands achieve an average 25% increase in return-on-ad-spend (ROAS) when utilizing its Conversions API (CAPI) integration capabilities. Being the first in the customer data platform (CDP) industry to offer these capabilities, Tealium hit a milestone of over 1,000 live CAPI connectors, supporting more brands in maximizing campaign performance and ROI.

Tealium’s server-side CAPI integrations enable secure, first-party data sharing by establishing direct, reliable connections with advertising platforms — helping brands recapture lost signals without relying on third-party cookies or outdated tracking methods.

“Tealium’s CAPI integrations serve as critical infrastructure for modern data strategies in an increasingly privacy-centric landscape,” said Matt Gray, SVP of Global Partnerships at Tealium. “By delivering clean and compliant data streams, these integrations enhance measurement with quality conversion signals—boosting prediction accuracy, personalization, AI, and marketing attribution. These are essential for organizations seeking to balance digital agility, customer trust, and optimized performance, regardless of their current stage of first-party data maturity.”

Tealium partners with the world’s most prominent technology companies – including Google, Meta, Snap, and more – to provide brands with full-funnel insights and greater control over their customer data. Tealium offers more than 1,300 turnkey integrations, having the largest partner network in the CDP space.

“Tealium’s integration with Snap CAPI has allowed brands to experience significant increases in purchase attribution and value, in addition to more efficient cost-per-purchase rates,” said Mimi Liu, Product Marketing Manager at Snap. “The powerful combination creates a more reliable, privacy-compliant measurement solution that overcomes the limitations of browser restrictions and ad blockers while accelerating business results.”

To further support marketers, Tealium released the Digital Advertiser’s Playbook, containing valuable insights on the evolving advertising landscape and how to leverage these powerful integrations with real-world customer case studies. 

According to the report, server-side CAPI data is also essential for accelerating AI-powered campaigns by delivering accurate, high-quality signals. This data trains AI models to predict customer behavior, generate targeted ad creative, and optimize performance across channels. With Tealium, brands can activate these insights in real-time, powering smarter segmentation and campaign coordination.

Learn more about Tealium’s full suite of CAPI integrations.

About Tealium 

Tealium helps companies collect, govern, and enrich their customer data in real-time to power AI initiatives and delight customers in the moments that matter. Tealium’s turnkey integration ecosystem supports more than 1,300 built-in connections from the world’s most prominent technology experts. Tealium’s solutions include a real-time customer data platform (CDP) with intelligent AI data streaming, tag management, and an API hub. Tealium’s data collection, management, and activation capabilities enable enterprises to accelerate operating performance, enhance customer experiences, drive better outcomes, and support global data compliance. More than 850 leading businesses globally trust Tealium to power their customer data strategies. For more information, visit www.tealium.com. 

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SAN DIEGO | April 8, 2025 – Tealium, the leading intelligent real-time data  streaming platform, today announced its seamless integration capability via the Model Context Protocol (MCP) to its Moments API to send consented, real-time data directly to AI models and autonomous agents. 

This milestone empowers users to accelerate AI initiatives and engage customers with intelligent, real-time experiences in the moments that matter.  

“Integrating Tealium via MCP is a game-changer for AI applications,” said Mike Anderson, Founder and CTO of Tealium. “Our platform is founded upon flexible and intelligent data streaming. With this integration, businesses can unleash their data’s full potential to power more efficient and targeted AI models. This also ensures companies are providing the most relevant and contextualized experiences to their customers, while adhering to the highest standards of data privacy and integrity.”

MCP is an industry-standard framework that boosts AI comprehension by seamlessly blending real-time data and user context. This capability combined with Tealium’s sub-second response times allow for more proactive engagements across every customer touchpoint. 

By leveraging the Tealium Moments API via MCP protocol, users will experience the following benefits: 

• Real-Time Data Access: Enables AI platforms and autonomous agents to utilize the most current, accurate, and consented data for intelligent decision-making and hyper-personalized experiences. 
• Accelerate Time-to-Value: Connects effortlessly through the Tealium Moments API, reducing AI implementation complexity and accelerating time-to-value with sub-second response times.
• Data Privacy and Compliance: Ensures data is sourced and utilized in a consented, privacy-first manner to adhere to the world’s most stringent data privacy regulations. 

“This latest development underscores Tealium’s commitment to advancing how organizations can get closer to their customers through their AI initiatives, while prioritizing data privacy and compliance,” said Michael Kravec, Chief Strategy Officer at BlueYeti, a Tealium technology partner. “They have made a commitment to creating total interoperability with AI systems to ensure customers can easily build solutions with Tealium and AI. We value the partnership and look forward to continued innovation from Tealium.”

Learn more about Tealium AIStream and the company’s full breadth of AI enablement capabilities. 

About Tealium

Tealium helps companies collect, govern, and enrich their customer data in real-time to power AI initiatives and delight customers in the moments that matter. Tealium’s turnkey integration ecosystem supports more than 1,300 built-in connections from the world’s most prominent technology experts. Tealium’s solutions include a real-time customer data platform (CDP) with intelligent AI data streaming, tag management, and an API hub. Tealium’s data collection, management, and activation capabilities enable enterprises to accelerate operating performance, enhance customer experiences, drive better outcomes, and support global data compliance. More than 850 leading businesses globally trust Tealium to power their customer data strategies. For more information, visit www.tealium.com. 

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San Diego | March 26, 2025 – Tealium, the intelligent real-time data streaming platform, today announced that it was named a Leader in the Gartner® Magic Quadrant for Customer Data Platforms for the second year in a row. 

According to Gartner, Leaders execute well against their current vision and are well-positioned for tomorrow. The Gartner Magic Quadrant recognized Tealium as a Leader for its Ability to Execute and Completeness of Vision. 

“We believe this repeated leader recognition in the Gartner® Magic Quadrant underscores Tealium’s continued innovation at the intersection of real-time data, privacy compliance, and AI across the entire data supply chain – from websites, to call centers, to advertising conversion APIs,” said Jeff Lunsford, CEO of Tealium. “We are empowering enterprises to drive AI success and deliver exceptional customer experiences through real-time data intelligence and are helping them improve conversion rates from 20% to 200% across all industries.”

Tealium feels it was recognized for accelerating its product roadmap, including adding new real-time data capabilities and strengthening privacy and consent features, particularly in highly-regulated industries. For instance, recent product innovations, including AIStream and Consent 2.0, enhance AI outcomes and ensure seamless compliance with global privacy regulations. 

For example, JobCloud, Switzerland’s premier digital job marketplace, is delivering enhanced AI-powered CX initiatives to thousands of job seekers from over 30,000 business partners leveraging Tealium’s real-time solutions.

“With impending market shifts and evolving legislation, we brought Tealium in as a partner at a time when we felt we needed to ensure that our stack was flexible and quick enough to react to these incoming changes,” said Aneliya Filatova, Senior Customer Data Platform Manager at JobCloud. “We can now say with certainty that choosing a partner that excels in both server-side and client-side tracking was crucial for us to continue transforming the user experience on our platform, catering precisely to the needs of jobseekers and employers to deliver a personalised user experience.”

Tealium believes it was also recognized for its Strategic Collaboration Agreement with Amazon Web Services (AWS), focused on accelerating AI outcomes for customers. The SCA agreement is part of Tealium’s broader commitment to advancing its vast partner network, for instance, enabling organizations to seamlessly connect real-time and historical insights through cloud platform integrations. 

A total of 12 CDP vendors were analyzed for the report. A Gartner Magic Quadrant is a culmination of research in a specific market, giving you a wide-angle view of the relative positions of the market’s competitors. Access the report.

About Tealium 

Tealium helps companies collect, govern, and enrich their customer data in real-time to power AI initiatives and delight customers in the moments that matter. Tealium’s turnkey integration ecosystem supports more than 1,300 built-in connections from the world’s most prominent technology experts. Tealium’s solutions include a real-time customer data platform (CDP) with intelligent AI data streaming, tag management, and an API hub. Tealium’s data collection, management, and activation capabilities enable enterprises to accelerate operating performance, enhance customer experiences, drive better outcomes, and support global data compliance. More than 850 leading businesses globally trust Tealium to power their customer data strategies. For more information, visit www.tealium.com. 

Disclaimer *

Gartner, Magic Quadrant for Customer Data Platforms, Lizzy Foo Kune, Rachel Smith, Ben Bloom, Suzanne White, Adriel Tel, David Walters [March 26, 2025]

GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, and MAGIC QUADRANT is a registered trademark of Gartner, Inc. and/or its affiliates and are used herein with permission. All rights reserved.

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

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San Diego | Feb. 27, 2025 – Tealium, the leading intelligent real-time data streaming platform, today announced new product innovations, including AIStream and Consent 2.0, to allow global enterprises to accelerate AI outcomes and better adapt to changing data privacy requirements. 

Tealium’s AIStream fuels AI models with high-quality data which empowers enterprises with enhanced predictive insights. As a real-time data orchestration platform, AIStream enables data labeling, transformation, and enrichment within the streaming pipeline before it reaches the data warehouse. This ensures AI models are trained on consented, cleaned, and enriched data while also activating AI-driven insights back into the real-time customer experience (CX) layer. With built-in identity resolution and privacy enforcement at every customer touchpoint, AIStream helps businesses maximize AI potential while maintaining compliance and control.

For instance, global hospitality company, Barceló Hotel Group, is leveraging Tealium for its AI initiatives to better serve its customers through next-best actions. 

“Barceló leverages Tealium to capture user navigation data in real-time, enabling our decisioning algorithms to deliver the next-best offer while simultaneously informing our Call Center,” said Marina Amer, Analytics & Visualization Manager at Barceló Hotel Group. “This integration enhances the customer experience by providing more personalized and timely interactions.”

Tealium also released the following product innovations and platform updates:

• The Consent 2.0 Suite: Simplifies data privacy management by enhancing preference controls, real-time consent enforcement, and seamless compliance with global privacy regulations while ensuring comprehensive consent capture across all touchpoints. Key updates include expanded support for Consent Management Platforms (CMPs) and integrations that unify consent decisions across all capture tools. Additionally, enhanced consent orchestration ensures that user preferences are consistently applied across the entire data ecosystem, reducing friction and improving compliance efficiency.
  
• Advanced Streaming Integrations: Tealium’s integrations with leading cloud data warehouses power the modern CDP use cases by enabling real-time, composable data strategies that adapt to evolving business needs. These integrations ensure seamless data synchronization between the warehouse and customer touchpoints, unlocking greater agility and precision in customer engagement.
• Enhanced Platform Usability & Collaboration: These enhancements include version history and concurrent user support, more informative Connectors UX with bulk actions, streamlined New Attribute UX, scalable new audience sizing, and AI-powered attribute search and suggestions. These upgrades allow users to complete tasks faster, reduce manual efforts, and leverage AI for smarter data management.

“As AI is deployed across front, middle, and back office systems, having consented, intelligent data streams has become mission critical,” said Jeff Lunsford, CEO at Tealium. “By ensuring compliance with Consent 2.0 and adding intelligence and data enrichment into our pipelines with AIStream, Tealium is empowering our customers to thrive in this new reality where speed, personalization, efficiency and trust must all coexist.”

Hear these new product updates live at Tealium’s annual global Digital Velocity Conferences in San Diego (North America), London (EMEA), and Sydney (APJ). Learn more and register.

To keep up with the latest company news, visit Tealium’s Newsroom.

About Tealium 

Tealium helps companies collect, govern, and enrich their customer data in real-time to power AI initiatives and delight customers in the moments that matter. Tealium’s turnkey integration ecosystem supports more than 1,300 built-in connections from the world’s most prominent technology experts. Tealium’s solutions include a real-time customer data platform (CDP) with intelligent AI data streaming, tag management, and an API hub. Tealium’s data collection, management, and activation capabilities enable enterprises to accelerate operating performance, enhance customer experiences, drive better outcomes, and support global data compliance. Named as a Leader in the 2024 Gartner® Magic Quadrant for Customer Data Platforms, more than 850 leading businesses globally trust Tealium to power their customer data strategies. For more information, visit www.tealium.com. 

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San Diego | Feb. 11, 2025 – Tealium, the intelligent real-time data streaming platform, has achieved the Amazon Web Services (AWS) Automotive Competency. Tealium has also accomplished AWS Competencies in Advertising and Marketing, Retail, Data and Analytics, Travel and Hospitality, and Financial Services. 

Achieving the AWS Automotive Competency recognizes Tealium for its expertise in providing solutions that allow automotive companies and dealerships to accelerate business outcomes and performance.

“Achieving the AWS Automotive Competency underscores Tealium’s commitment to empowering automotive brands with real-time, privacy-compliant customer data solutions,” said Matt Gray, Global VP of Partnerships at Tealium. “In an industry where personalized experiences and operational efficiency are critical, Tealium’s CDP integrated with AWS enables automakers and dealerships to unify data across online and offline touchpoints, optimize engagement strategies, and drive measurable business outcomes. We’re proud to be the first CDP to achieve this competency and look forward to accelerating digital transformation for our automotive customers.”

AWS Automotive Partners provide joint customers with AWS-validated solutions and services. Achieving the AWS Automotive Competency differentiates Tealium in the AWS Partner Network (APN) with demonstrated technical proficiency and proven customer success in running cloud solutions on AWS for the automotive industry. 

To achieve the AWS Automotive Competency, AWS Partners must undergo a rigorous technical validation by AWS solution architects and have verified customer references.

In a recent case study, Morgan Auto Group leveraged Tealium’s CDP integrated with AWS to transform its customer data management. This partnership unified fragmented customer data across online and offline touchpoints, enabled real-time tracking with privacy compliance, and delivered more personalized experiences. The solution particularly excelled in key areas like buying tool abandonment retargeting and service department appointment follow-ups, demonstrating how the Tealium-AWS technology stack can drive innovation and competitive advantage in automotive retail.

“Tealium has been an outstanding partner with the Morgan Automotive Group as we seek to deliver the best customer experience, reduce advertising waste, and generate new revenue streams from our first-party data,” said Tom Moore, COO of Morgan Automotive Group.

In 2024, Tealium signed a Strategic Collaboration Agreement with AWS to accelerate innovation and customer success. 

Learn more about Tealium’s solutions for the automotive industry. 

To keep up with the latest company news, visit Tealium’s Newsroom.

About Tealium 

Tealium helps companies collect, govern, and enrich their customer data in real-time to power AI initiatives and delight customers in the moments that matter. Tealium’s turnkey integration ecosystem supports more than 1,300 built-in connections from the world’s most prominent technology experts. Tealium’s solutions include a real-time customer data platform (CDP) with intelligent AI data streaming, tag management, and an API hub. Tealium’s data collection, management, and activation capabilities enable enterprises to accelerate operating performance, enhance customer experiences, drive better outcomes, and support global data compliance. Named as a Leader in the 2024 Gartner® Magic Quadrant for Customer Data Platforms, more than 850 leading businesses globally trust Tealium to power their customer data strategies. For more information, visit www.tealium.com. 

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SAN DIEGO | Jan. 14, 2025 –  Tealium today released its sixth annual report, The Future of Customer Data: AI, CDPs, and Real-Time Data, revealing insights into how organizations are leveraging customer data platforms (CDPs) to drive business success in an AI era. The study surveyed 1,200 global professionals across industries, examining both CDP and non-CDP users at various stages of maturity.

Below are key insights and findings from the report.

The Intersection of AI and Customer Data Management

The study reveals a transformative shift in how organizations are leveraging AI and ML through their CDP investments.

• 81% of CDP users reported high satisfaction with their platform’s ability to support AI and ML projects, marking CDPs as critical enablers of AI innovation.
• More than 54% of users identify real-time insights and predictive analytics as a primary benefit of combining AI with their CDP.
• Respondents state they are able to better scale their business with AI, with confidence going from 35% to 46% when using a CDP. Additionally, 84% say a CDP makes AI tasks and projects easier.

The research highlights a growing divide between CDP and non-CDP users in AI capabilities. Non-CDP users face increased challenges in supporting AI and ML projects, particularly in areas of data accuracy and privacy compliance, with significantly more time spent on data wrangling. CDP users also report faster time-to-value for their AI initiatives.

“We are seeing a clear correlation between CDP maturity and AI success,” said Jeff Lunsford, CEO of Tealium. “Organizations that have integrated their CDP with AI capabilities are achieving enhanced customer understanding and engagement while maintaining the highest standards of data quality and integrity.”

The study also reveals that organizations combining CDPs with AI initiatives are better positioned to achieve results in:

• Customer lifetime value prediction
• Churn prevention
• Next-best-action recommendations
• Real-time CX optimization
• Automated audience segmentation and targeting

Real-Time Data Management Emerges as Critical Success Factor

The report found that real-time data management has become indispensable, with 90% of respondents identifying it as crucial for overall business success. Organizations using CDPs report significantly higher satisfaction rates and success metrics compared to non-users, particularly in their ability to meet customers at critical moments in their buying journeys.

For instance, Rohrman Auto Group, one of the largest automotive groups in the Midwest region of the United States, has been innovating with real-time data strategies, achieving a greater ROI when leveraging Tealium’s CDP.

“Having the ability to own our first-party data is critical, especially in the highly competitive and dynamic automotive industry,” said Ryan Rohrman, CEO of Rohrman Auto Group. “With Tealium’s real-time CDP, we are able to better understand our customers and engage with them in the moments that matter most, overall achieving increased business efficiency, enhanced marketing strategies, and improved data governance and quality.”

Data Privacy and Compliance Confidence

As global data privacy regulations continue to evolve, the report highlights a significant advantage for CDP users in managing compliance requirements.

• 91% of CDP users express confidence in handling changes to data privacy regulations, compared to 76% of non-CDP users.

• 68% of respondents increased investment in first-party data strategies as a result of shifting privacy regulations.

• 36% of respondents say that privacy and regulatory compliance is within their ‘top three use cases’ for a CDP, next to customer acquisition (37%) and customer retention (43%).

Overall, CDP users experience benefits around enhanced data security and compliance with global regulations like GDPR, CCPA, and HIPAA.

Download the full report for additional insights and findings: The Future of Customer Data: AI, CDPs, and Real-Time Data.

To keep up with the latest company news, visit Tealium’s Newsroom.

About Tealium 

As the most trusted CDP, Tealium connects data so businesses can better connect with their customers. Tealium’s real-time data infrastructure allows brands to power their AI models and activate data for enhanced in-the-moment experiences. Tealium’s turnkey integration ecosystem supports more than 1,300 built-in connections from the world’s most prominent technology experts. Tealium’s solutions include a real-time customer data platform with machine learning, tag management, an API hub, and data management solutions that make customer data more valuable, actionable, privacy-compliant, and secure. Named as a Leader in the 2024 Gartner® Magic Quadrant for Customer Data Platforms, more than 850 leading businesses globally trust Tealium to power their customer data strategies. For more information, visit www.tealium.com. 

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Tealium CEO Jeff Lunsford says, “We’re delighted to announce the appointment of Caitlin as Tealium’s new VP & GM for APJ. Since joining us in 2023, she has shown remarkable leadership and a customer-centric approach to overseeing our Customer Success efforts in the region. With her extensive knowledge of APJ and her commitment to empowering diverse teams and building strong, lasting customer relationships, Caitlin is poised to drive significant growth and success for both Tealium and our customers in the region.”

Caitlin brings an impressive career in customer data technology, spanning leadership roles across sales, customer success, support, and professional services delivery. With a track record of success at Twilio, Experian, and Cheetah Digital, she has consistently driven collaborative, high-performing teams and fostered enduring customer relationships.

Caitlin holds a Bachelor’s and a Master’s degree in Communication and is a graduate of the Australian Institute of Company Directors. Her academic and professional achievements underscore her dedication to driving impactful leadership and operational excellence.

“Stepping into the role of VP & GM at Tealium during such an exciting and transformative time is a true honor,” said Caitlin Riordan. “As the value of customer data continues to grow, businesses in the APJ region are uniquely positioned to leverage Tealium’s industry-leading capabilities in data orchestration, real-time customer insights, and privacy-first solutions. With our flexible, scalable platform and unmatched integration across the ecosystem, we empower organisations to create exceptional customer experiences and drive meaningful outcomes. I’m excited to collaborate with our talented teams and trusted partners to help our customers unlock the full potential of their data and accelerate their digital transformation.”

To keep up with the latest company news, visit Tealium’s Newsroom.

About Tealium
As the most trusted CDP, Tealium connects data so businesses can better connect with their customers. Tealium’s real-time data infrastructure allows brands to power their AI models and activate data for enhanced in-the-moment experiences. Tealium’s turnkey integration ecosystem supports more than 1,300 built-in connections from the world’s most prominent technology experts. Tealium’s solutions include a real-time customer data platform with machine learning, tag management, an API hub, and data management solutions that make customer data more valuable, actionable, privacy-compliant, and secure. Named as a Leader in the Gartner® Magic Quadrant for Customer Data Platforms, more than 850 leading businesses globally trust Tealium to power their customer data strategies. For more information, visit www.tealium.com.

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SAN DIEGO | Dec. 10, 2024 — TWINSET, a premier fashion retailer, accelerated its customer experience (CX) initiatives by leveraging Tealium’s real-time customer data platform (CDP). The Milano-based brand achieved breakthrough results within hyper-personalization, which is even more critical during peak holiday shopping seasons. 

By leveraging Tealium’s CDP to unify and activate its first-party data, TWINSET significantly improved key performance metrics, including a 54% increase in Google Ads conversion rates and an 80% boost in Meta responsive audience conversions.

“The decision to integrate Tealium was a calculated one. We went through a meticulous selection process to make sure we understood what a CDP could offer against the alternatives. Once we decided that a CDP was the right path, we had to make sure we selected the best partner possible,” said Daniele Nigro, CIO, TWINSET. “Ultimately, at TWINSET we have a very specific philosophy around data – we are totally omnichannel, and our approach to data needs to reflect that. Tealium was the best option because it’s agnostic and interoperable with platforms such as Google and Meta. The adaptability of the platform and optimization to our specific requirements means we can drive the best results for the business.”

The partnership enabled key achievements including:

• Comprehensive data integration across all customer touchpoints
• Enhanced personalization capabilities for anti-churn and product-specific campaigns
• Improved customer journey mapping through cross-channel profile stitching
• Automated audience activation across major platforms including Google, Meta, TikTok, and Snap
• Optimized advertising spend across multiple platforms

“During peak retail seasons, brands across the globe rely on Tealium to orchestrate their high-volume data operations, and to deliver real-time intelligence and personalization at an unprecedented scale,” said Bob Page, Chief Product Officer at Tealium. “This advanced infrastructure enables businesses to make agile, data-driven decisions with consumer consent, ensuring exceptional customer experiences even during intense market activity. Through robust data orchestration and seamless integrations, Tealium empowers organizations to optimize marketing strategies, deepen customer relationships, and drive revenue growth.”

During this peak holiday shopping season, Tealium has supported over 400 billion incoming and outcoming customer events, a 23% increase from 2023, enabling enterprises to deliver real-time customer insights and experiences in the moments that matter most.

Learn more about TWINSET’s digital transformation story with Tealium.

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About Tealium 

As the most trusted CDP, Tealium connects data so businesses can better connect with their customers. Tealium’s real-time data infrastructure allows brands to power their AI models and activate data for enhanced in-the-moment experiences. Tealium’s turnkey integration ecosystem supports more than 1,300 built-in connections from the world’s most prominent technology experts. Tealium’s solutions include a real-time customer data platform with machine learning, tag management, an API hub, and data management solutions that make customer data more valuable, actionable, privacy-compliant, and secure. Named as a Leader in the Gartner® Magic Quadrant for Customer Data Platforms, more than 850 leading businesses globally trust Tealium to power their customer data strategies. For more information, visit www.tealium.com. 

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